Are your ideal clients in Human Resources*?

*and do they really know how you can help them?

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I’m Hazel Maclaurin.

I create commercial results for HR vendors.

I offer fractional Head of Marketing support, marketing consultancy, go-to-market strategy, fractional Head of Content services, campaigns, thought leadership, campaigns, social media, sales enablement, support and strategy for organisations that serve Human Resources.

I’ve delivered commercial results for many clients that sell Human Resources services, including:

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The logo of the Community Impact Project (CIPD) in purple letters on a black background.
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Why work with me when you’re selling Human Resources services?

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  • Over $1billion in pipeline and millions of dollars in revenue created for HR clients

Discover my services
Discover my services

  • 13 years’ global experience marketing to people decision-makers: CHROs, Chief People Officers, Heads of Talent, Talent Acquisition, Talent Management, Learning & Development, Employee Engagement, Equity Diversity and Inclusion, Reward

  • 26 industry awards

My passion for the Human Resources profession and what they contribute to the world of work stems from several experiences:

  • I’ve previously created and led a global, in-house content team consisting of 4 managers and 16 hires for a multi-million dollar non-profit organisation operating in over 100 countries.

  • I’ve been UK-employee number 3 and helped source and set up a London/UK office for a US-headquartered brand.

  • I’ve worked in-housed for several leading Human Resources organisations and consultancies: the UK’s Recruitment & Employment Confederation; the global HR consultancy Hay Group; and the global Executive Search and Talent Advisory firm Korn Ferry.

When I was in my biggest roles, tasked with delivering digital transformations and organisational change, the only way I could succeed was with the right people in my teams. And to attract, find, hire and keep those people, I needed help from Human Resources professionals.

Quite simply, I couldn’t have done my job or delivered what I needed to deliver without HR!

How I help my clients sell their HR services and products

  • Fractional Head of Marketing

  • Project based marketing consultancy

  • Thought leadership campaign design and executions

  • Client value propositions and positioning statements

  • Personal branding and narratives for founders

  • Omnichannel campaigns

  • Messaging creation and refresh

  • Whitepapers and Digital PR

  • Digital outreach and email marketing

  • Internal comms for campaigns

  • B2B social media and social selling

  • Sales enablement

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“Hazel’s strength in articulating a brand’s narrative through strategic storytelling, content creation and activation makes her a great ally and asset in this competitive, noisy landscape.

She truly understands how to shape and create thought leadership and proof points to underpin, or reposition, a brand’s promise. ”
— Michael Carvill, Director of Brand, Project Management Institute

Sound like what you need?

Get in touch
Get in touch